1972 Kellogg's Baseball

By Patrick Mondout

Once again Kellogg's released a memorable set that was filled with corrected error cards. In fact, nearly 40% of the cards were corrected in later printings! The cards themselves are somewhat smaller (about 1/4" both ways) and the number of cards in a complete set dropped from 75 to 54 in '72. 

The cards were made available in boxes of Raisin Bran instead of Corn Flakes. Collector's who bought box after box of Corn Flakes in 1970 to complete the set were sucker-punched at the end of the season when Kellogg's made the cards available to dealers. They thought they had Kellogg's figured out and waited for the same thing to happen in 1971. They felt sucker-punched when it didn't and scrambled to complete sets. This time they reverted to their 1970 behavior and bought the boxes of cereal immediately when the cards were introduced. Kellogg's followed its 1970 behavior and sold quantities of the cards at the end of the season to dealers!

Here's a checklist of 1972 Kellogg's 3D cards. A brief description of this set is here and background on the Kellogg's cards is here.

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